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Accelleron
Who we are
Our heritage
For over a century we are delivering turbocharging technologies that help accelerate industry transformations. Now ABB Turbocharging is becoming independent and will operate under Accelleron in future.
Two Swiss technology icons launch collaboration across technology, innovation and teamwork to drive shared commitment to sustainability
The partnership will focus on technical collaboration between Accelleron and Sauber Technologies, while Accelleron also becomes an official partner of the Sauber-operated Alfa Romeo F1 Team ORLEN in the FIA Formula One World Championship.
Why are you rebranding and what do you want to convey?
Building on the legacy of more than a 100 years of market leadership, this rebrand allows us to clearly articulate the focused purpose, belief and proposition of the newly formed created independent company structure within ABB to our employees, customers and investors.
What changes will I see as a customer?
The main noticeable changes will be the name and visual identity of the brand. In addition to this, a new website, social feeds and tone of voice will be used to define the new brand.
Why are you announcing the rebrand now if the planned spin-off or sale is not due to complete until summer 2022?
We’re moving full steam ahead with the plans to carve out the Turbocharging division, with rebrand being an integral part of this process. We believe our stakeholders will share our excitement about the new brand and over the coming months we will introduce the new brand in more detail to them.
Accelleron is committed to provide you an outstanding service experience. For all questions not answered here please contact our media team or local contact person.
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